BRAND & PRODUCT INNOVATION AND DEVELOPMENT

MKID is a strategic innovation consultancy that uses deep cultural immersion and tailored processes to create, transform and future-proof brands and products.

Based in Sweden with a global outlook, the MKID consultants has worked in management, strategy and creative direction positions on a huge variety of projects since the nineties. The results has been visible in both transformational impact, revenues and from long term brand building perspectives.


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When we tailor our process, we base it on three main phases. The first two – Understand and Evaluate – aim to point both our clients and ourselves towards a better looking, more well-spoken and easier to understand offering. Then we move in to the creative third phase, Proceed, where we innovate, design and co-create new products and services as well as bring to life digital, content, brand and communication platforms. We often help our clients brief and direct employees, agencies and other stakeholders to make the most of the new strategies.


UNDERSTAND

To understand brands, one need to understand people. This means doing deep cultural analysis where looking at trends, insight work and some serious thinking around the times we live in. We then deliver our findings on how the brand – or company, depending on scope – at hand work or doesn’t work from three perspectives: Business, Product and Brand.

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EVALUATE

We conduct deeper insight work from our learnings and analyse trends to score the data, which we present and test in workshops that are designed systematically considering the clients strategies and goals.

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PROCEED

With the data crystallised we document our findings and recommendations and continue to ideate concepts, strategies and new product designs to fit the clients wishes and budgets.

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CASE FILES

Below are some of the public clients we have worked with through the years – selected from a 100+ long list of clients within technology, safety, sustainability, media, fashion, furniture and lifestyle. Do you have requests on work we have done for a particular sector or want to know more about how we helped a certain client?
E-mail us and we’ll give you the lowdown!